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Our Story

Tourism Gravenhurst was formed in 2023 as a not-for profit organization to act as the partner to the Town of Gravenhurst, facilitating the reinvestment of Municipal Accommodation Tax dollars back into the tourism economy. 

The Board, made up of industry operators and stakeholders ensures that 60% of the dollars collected through the Municipal Accommodation Tax goes back into the industry ensure growth of our tourism economy. 

2024 Tourism Gravenhurst Grant Recipients:

Muskoka Steamships

TimberBeast Productions

Muskoka Mind + Body

Tall Pines Music Festival

South Muskoka Minor Hockey

Muskoka Pride Film Festival


Our Board
Scott Lucas - President
Chris MacDonald - Vice President
Amy Taylor - Secretary
John Miller - Treasurer
Natalie Archer - Director
Ross Jeffery - Director
Jacki McPherson - Director


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